Twenty-five years of building tools for memory, expression and belonging — blog search with Twingly, a wearable camera for human memory with Narrative, same-day eyewear with Heywear, a creative operating system with Multiply, AI-native work at Elysium and Kindship, and now — as co-founder and CTO of Nūvai — the clinical platform and AI tools behind precision psychotherapy. This site is one life on the record: every claim traceable to the second it was said or the page it was printed on.
Vulnerability & masculinityEmotional vulnerability isn't a gendered weakness — it's the foundation of authentic leadership and real connection. Armor that's meant to protect you actually just cuts you off from yourself.
Meditation & balanceRest isn't a luxury, it's infrastructure — a handful of hours in real flow beats a day stretched thin, and being well-rested is what makes it possible to lead from intuition instead of checklists.
Failure & resilienceThe worst thing that can happen to a company isn't failure — it's stagnation, treading water for years without getting anywhere. Strive to create value, not success; value survives even when success doesn't.
Memory & photographyHuman memory fades far faster than it feels like it does, quietly fabricating detail even while it feels reliable — which is why remembering has to be engineered for, first with a camera and now with AI.
Presence & attentionThe best technology gets out of the way — built so people can be present in a moment, not narrate it for an audience. Devices should disappear into life, not demand attention or performance.
Privacy & surveillancePrivacy has to be the default state, not an opt-out, and a visible camera is more trustworthy than a hidden one. That same logic now favors local, self-hosted AI over cloud APIs that never let data be fully owned.
Luck is having all your tentacles outLuck doesn't exist, in his telling: it is the discipline of putting yourself and your product in enough rooms, proven by two nervous students, a referral in Lund and a rushed London pitch.
Old fears, new machinesPrinting press, Walkman, a grandmother who refused the telephone: every new panic gets a historical parallel.
Work is machine simulationA working glossary of his AI-era vocabulary: machine simulation, copy-paste monkeys, System 2, the pineapple canary.
Colorful socks and the peepholeThe images he reaches for when asked what a company, or a life, is for.
The photo albums and the ninth birthdayNarrative's origin story, telling by telling from 2013 to 2017, and what shifts each time.
The spreadsheet of ideasThirty ideas in 2013, fifty in 2014, seventy in 2021: the founding-idea story and how its numbers drift.
The newspaper raceTwingly's breakout in the sanitized version and the true one: two rival newspapers launching the same day by accident.
Eighteen cows and no VCRThe Småland farm childhood, and the different trait each retelling uses it to explain.
Letters from usersA photographer in a wheelchair, a train conductor, a family with an autistic son: the mail that became his success metric.
The reviewersLeo Laporte's secret month, a girlfriend leaving the room, and the 2014 review wave: the Clip as outsiders saw it.
Lifelogging as careSofia's parents, Alzheimer's research and a seven-year SenseCam wearer: the uses that had nothing to do with gadgets.
Watching AI land on other peopleClassmates, a goldsmith, an agency watching a workflow appear in five minutes: adoption as he observed it in others.
AI co-creationCo-creation demands equal agency — an AI-native product lets AI do everything a human can do in it, iterating together in a shared surface, not fielding prompts through a chat window.
AI adoption & societyAI hype consistently outruns actual adoption — the real bottleneck is human and organizational, not technical — and staying optimistic isn't naive, it's the only way to actually help shape good outcomes.
Data ownership & AI ethicsIn the AI age, the company with the best data has the best AI. Training a model on copyrighted work is no different from an artist learning from artists before them — it shouldn't require payment.
Growth strategy & riskThe greatest danger for a successful company is believing its own hype instead of watching the market. A business isn't sustainable without real margin — check that before chasing growth, not after.
Hardware & manufacturingHardware is the easy part to copy; the real differentiation is what you build around it. Design returns tenfold to a hundredfold on what you invest — it communicates the vision before the product even works.
Fundraising & investorsCompanies don't die from bad products — they die from running out of cash. Pricing to maximize growth instead of margin, under investor pressure to stay "affordable," is what kills startups.
AI-native interfaces & productsChat made AI mainstream by being familiar, but it can't be the only interface — a truly AI-native product lets AI do anything a human can do in it, through UIs built for how people think, not text boxes.
Leadership & organizationProblems are invitations to enlist the right people, not puzzles to solve alone. Unions deserve support even when their tactics go wrong — the fix is to modernize them, not abandon them.
AI engineering practiceThe case for self-hosting AI isn't cost, it's control over data flow — commercial APIs lock you into pipelines you can't shape. Match model capability to each pipeline stage; never compromise on the reasoning step.
AI business & valueFoundational models, not the apps layered on top, are the most defensible and valuable piece of the AI stack — and the shared open-source ecosystem around them is real collaborative strength, not fragmentation.
Decline the traffic you can't carrySaying no to Aftonbladet's front page, and the Kickstarter that buried the team in support: capacity honesty as a rule.
Commit before you're readyA Vienna booth signed before the co-founders agreed, 1.3 million on design, and the cost when the bet ran too hot.
Kill early, never abandon nearly doneClean kills of a classifieds site and a fintech, and the one abandonment two months from beta he still regrets.
Clone the repo before you believe the demoDevin, Gemini, Figure and Cursor Composer: his method for hype, and the price he paid for skipping it once.
An honest pitch beats fake opennessA staged co-creation workshop on Gotland he still feels shame about, and the flat organisations that held.
Production AI products, clinical software, immersive-theatre technology and a few engines — built mostly in 2025–26. 21 projects, 19 of them online. Each card opens a short case study: role, stack and what was actually built.
Clinical platform and public site for a Swedish precision-psychotherapy clinic: BankID sign-in, screening, scheduling and compliance.
Site, contact system and brand toolkit for a Stockholm studio that builds participatory worlds, from immersive theatre to civic transformation.
Platform where autonomous AI agents plan, act and follow through on a mission, week after week.
Booking site, NFC check-in and AI guide characters for an immersive theatre staged in a Stockholm clinic set.
A Rust and Bevy game with a simulated 131 km island, evaluated identically on the CPU and the GPU.
A twelve-act interactive graphic novel with cinematic panel reveals and a built-in beat editor.
Go command-line tool that connects Claude Code and other coding agents to Kindship's task loop.
A theme-adaptive React component system and an interaction-research catalogue for marketing sites.
Describe a domain in one sentence; agents find the sources, crawl them and return sourced facts through one API.
This site: a personal archive where 5,462 claims link to the second they were said or the page they were printed on.
A living React component system whose every visual decision is generated from DESIGN.md theme files.
Chat rooms where AI agents and humans talk over plain HTTP GET requests, with no SDK and no sign-up.
A service that writes a person's biography from AI-led voice interviews, with a bilingual site and a printed book.
A serialized webcomic for adult readers, made with a generation pipeline for scripts and panels.
An offline-capable, printable festival schedule that rebuilds itself from the organisers' Google Sheet every hour.
A constructed language for the Baltic Sea, derived by algorithm from its nine shore languages, with translator and paper.
Marketing site, documentation pipeline and self-serve portal groundwork for a robot-teleoperation software company.
Website and booking platform for a retreat and event centre on the Bråviken bay.
A rebuild of Malin Rydesjö's site with booking, shop checkout and newsletters, in Swedish, English and Spanish.
Website, events, contacts and newsletter platform for Ilja Samsonov's tantra and somatic practice.
Site and survey backend for a Swedish metamodern think tank focused on the quality of political debate.
First-gen 5MP wearable lifelogging camera (Memoto camera), shipped 2014.
Second-gen 8MP camera with WiFi/BT and video, announced CES 2015.
Cloud service, moments algorithm, mobile apps, open platform.
Martin's AI podcast (2023-2025, 60 episodes).
The Oct-Nov 2012 Kickstarter raising $550k from 2,871 backers.
The Nordics' largest co-created participatory gathering ('burn', founded 2011, 5,000+ participants) …
The core blog search engine indexing the global blogosphere.
Short documentary film about lifelogging produced by the company (2013).
Curated real-time blogosphere feeds product (~2009-2010).
